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- A handy, convenient, affordable way for beauty consultants or consumers to determine the exact foundation match using a custom printed card and a smartphone and to enhance the
effectiveness of new product launches.
- Appeals to millennials who expect their smartphones to be able to do just about anything.
- Enhances the customer experience and increases brand loyalty.
- Reduces cosmetics returns due to dissatisfaction with color.
- Encourages online purchasing of cosmetics with the confidence that the color will meet expectations.
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